Creating iOS apps begins with clarity about the audience, the app's purpose, and the scenario to address in the initial release. A solid discovery phase helps define the MVP, select an appropriate architecture, and sidestep features that seem impressive on paper but don’t enhance actual use.

After laying the groundwork, attention shifts to the interface behavior, performance, and stability across iPhone devices and iOS versions. Uniform navigation flows, prudent state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product easier to maintain and scale after launch on the App Store.